Innovation Design Tool Set consists of: Design Tools: Brand DNA Profile: To develop all the elements of a complete brand profile – the Brand DNA – for either a new brand or an existing brand (a brand makeover). Business Model Canvas: To conceptualize, design and document the underlying business model of a given new business or business operation. Lean Canvas: To conceptualize, design and document the underlying business model of a given new business or business operation – and to do so in a way that takes into consideration all the key factors crucial to lean startup principles. CX Journey Map: To analyze an existing Customer Experience and/or design an entirely new Customer Experience, and to so document their analysis or design in either case. Service Model Framework: To profile select attributes of a given new service as it is being planned and subsequently designed. Service Blueprint: To lay out the specific elements of a given new service being designed (or an existing service being redesigned). PX Framework: To establish and document the attributes of a specific product design that impact the users' experience when contemplating, purchasing, unpacking, assembling, and - above all – using the product. |